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Chase and tyler
Chase and Tyler Foundation is a national non-profit organisation dedicated to preventing illness, injury, and death from accidental CO poisoning.
Brochures - An effective form of advertising
Brochures are cost effective, “good for local targeting” and unlike a radio ad or direct mailer, they can get a bulk of information out to the public in a clean presentable way. They can help capture the attention of potential customers, especially in the case of small and emerging businesses that are on a tight budget.
I am responsible for the overall creative decision making, design and execution of the new ideas for branding, advertising campaigns and marketing messages
Guidelines & Design Process
A trifold brochure has two parallel folds, splitting the brochure into three sections.
Objective
Design a Trifold brochure to raise and increase brand awareness of the CTF on a local, state and national level Increase fundraising and donations
Getting the copy right
Great copy is often the most undervalued element in brochure design. A lot of people don't understand that copy needs to be considered as part of the overall design concept. At the early stage of any brochure design project, experiment with the copy to see if it needs reworking. Headlines aren't something to just drop in later.
Put readers first
When thinking of how to design a brochure, keep the end purpose in mind. Is this a brochure that's going to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or a leave-behind brochure? When someone opens it, what will it say to them?
"Design for that person, not for yourself" is the key.
Interactive brochures - Taking the brochure into the virtual world
Interactive brochures engage recipients and bridge the gap between printed and digital collateral.
I created the interactive brochures using the already designed template. The content was made accessible by providing clickable links and enabling to download option.
Marketing campaign - Banner Ad (CO awareness week)
A good display advertisement targeted to the right audience can drive fantastic incremental lift to any campaign. Outside of developing the right audience, banner creative is the next most important piece to your campaign.
Chase and Tyler uses social media platforms and other ad-serve websites for to increase brand awareness of the CTF
Some designs samples are as below
Google ad sizes
When it comes to strong campaigns, there are a few elements you need to consider. You’ll want to ensure that the targeting is on point for the goal you want to accomplish, and that the copywriting takes both factors into consideration. But that’s not all that matters: the visual component of the ad carries a lot of weight, too. We need to make sure that our ad looks exceptional everywhere. Hence optimising them for different platforms with respect to their sizes is most essential.
Below are some sizes that I have worked on to meet these criteria.
Banner Ad (Summer safety campaign)
Some display banner ads that I designed for facebook cover pages optimised for mobile and desktop are as below-
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