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KSS-APP
![Kidsafe National Logo (2) [Converted].pn](https://static.wixstatic.com/media/846e94_4e283872d40242aeaeab70f605d75944~mv2.png/v1/fill/w_205,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Kidsafe%20National%20Logo%20(2)%20%5BConverted%5D_pn.png)
Kidsafe, the Child Accident Prevention Foundation of Australia (CAPFA), is dedicated to the prevention of unintentional death, injury and associated disability to children.
Research - Extracting Qualitative Data
Attitudinal Research
Post campaign on child safety, it was observed that a good amount of audience was engaged in the awareness program. Hence, attitudinal research was conducted to get their insights/opinions, at the time they were signing up for the app to avail of its services. Most of them who were parents and childcare group showed interest in the idea of having an app that could provide services online.
Online Survey
It was recorded that most of the group were interested in buying the safety products online and many were keen on educating themselves about all the unintentional injuries that could happen.
Kidsafe Support Services (KSS)
KSS (Kidsafe Support Services App) is a step towards a generating awareness on child safety and taking on-time decisions post injury. This App encourages parents to register, gain information, advice and links to services that may be useful during this difficult time, including support services.
Objective &Goals
KSS (Kidsafe Support Services App) is a step towards a generating awareness on child safety and taking on-time decisions post injury. This App encourages parents to register, gain information, advice and links to services that may be useful during this difficult time, including support services. Conceptualize, Wireframe and Prototype screens for iOS native App that meets the company brand guidelines. It was required to make use of playful imagery, color, shapes typography to make the user navigation more delightful, thereby enhancing the usability and improving the user experience.
Accessibility- Remediating the visual elements for accessibility was the important aspect of this project.
Audience Matrix- Create personas that could help us during brainstorming sessions and throughout the design phase. More information on the audience matrix can be obtained by our marketing team.
Estimated duration and prototype completion stage- An interactive prototype, completely tested for accessibility based on WCAG 2.0 guidelines within the stipulated time of 4 weeks.
Third-party services- Integrate payment systems for online selling
Important function that the app will feature-
Major focus areas of the app would be- Home Safety, Water Safety, Cars and Roads, Sports and Play.
Simplicity- Minimalistic design. Clear, uncluttered screens.
Good image resolution- Create a balance between App speed and high- quality images. Optimize graphics as required.
Simple navigation- Tabbed menus for users that are intuitive and easy to understand.
Customized graphics- Use customized graphics or icons for menus, headers, buttons etc.
Accessibility- The visual content should meet the WCAG 2.0 guidelines.
Online Store- Connected to third party for selling necessary items.
Target audiences and settings
New parents, grandparents, carers, early childhood centres, schools, maternal health centres, community centres, local councils, mothers groups, playgroups and workplaces.
Major focus areas
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Home Safety
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Water Safety
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Cars and Roads
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Sports and Play
User personas we discovered through qualitative research and ethnographic field studies
Focus Group
There were further discussion and brainstorming sessions among the people who are intended to come out with creative solutions for the App. (Project manager, few members of the marketing and the development team). I gathered information on various support services provided by Kidsafe and categorised them to set up a conceptual design flow.
Major focus areas of the app would be
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Home Safety
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Water Safety
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Road Safety
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Burn Safety
Version Testing and Analysis
Manual Version Testing helped us make accurate decisions on design tasks.
From the Flow to the Visual
The wireframes for version 1 which was the version chosen is as below.
Accessibility- Developing for people with special needs and others
Most of modern mobile apps are poorly adapted for use by disabled people. Extra effort was made to ensure compliance with accessibility norms. iOS has special Accessibility features built in, however to make them work as intended the app interface needed to enable Easy-to-Read text by choosing font size and high contrast color. We used https://www.accessibilitychecker.org — online tool to check the contrast of your color design for accessibility base on Web Content Accessibility Guideline (WCAG)
In accordance with the Web Content Accessibility Guidelines (WCAG) 2.0 the contrast of background and foreground was adjusted to be visible clearly both in monochrome and by people with limited color perception.
Incorporation of icons, illustrations to enhance its perception.
Minimalistic Design
The wireframes were mocked up to produce minimalist design, where every element on the page is deliberate. Every element serves a purpose.
We also decided to go without scroll as it tends to hide that part of information which is not visible in the screen real-estate. Instead of scroll we chose to divide the information into several screens. Thus, VoiceOver offers to go either to the next screen or to the app menu right after the actual screen is read, yet each screen contains a complete piece of information.
We kept the animation minimal since fast screen blinking affects people suffering from photosensitive epilepsy.
Development of mobile apps for disabled people absolutely requires a special approach. It’s necessary to bear in mind relevant guidelines and strictly follow them throughout the whole delivery process which included the usage fully featured screen reader known as VoiceOver.
The team researched the iOS Accessibility features to find out how they could be incorporated into the development process.
We wanted to draw the developers’ focus on the need to create more original apps for disabled users and adapt the ones already existing on the market in terms of their specific needs.
Continuous Improvement (Usability Testing)
Moderated usability testing was done to obtain feedback from live users. The participants were watched in real time and we were able to ask probing questions about what they were doing.
Usability testing is conducted to identify the pain points of the current offering and to resolve them before a redesign, during the redesign and then afterwards too.
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